Types of Marketing

 TYPES OF MARKETING

Hey buddies!

As we know that marketing refers to the process of identifying your potential customers and reaching out to them in order to boost up your sales, companies use different types of marketing strategies according to their industry and other factors.

Now let's have a look at few of such types of marketing...

1. Ambush Marketing

Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against other advertisers.

Flipkart started with " The big billion day " sale and positioned it as something that has never happened. On the same day snap deal has come up with ''For Others it is a Big Day. For us, today is no different"

The picture speaks for itself 😅... To be honest... This is our personal favourite!!

2. Cause Marketing

Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activist messages in advertising.

During this pandemic situation the most important thing is to maintain social distance.   To promote about this cause and to ensure about the safety of people, many companies had come up with illustrating it through a change in their logo's.

3. Experiential Marketing

"Experiential is the art of expressing a brand's purpose and proposition through a form of physical consumer interaction.” Sarah Priestman, Sense NYC via Adweek.

“Piano Stairs” is an interactive playful musical stairway installation created into the Odenplan underground station of Stockholm to make people use stairs more often than the elevator. Have a look at the people's experience through https://youtu.be/SByymar3bds. 

Makeup company Fresh invited women in Manhattan to a glass truck for a mobile makeover. They received a lip product application of their choosing and then were given the option to “tell” by sending an e-card or a traditional postcard with their new look.

4. Mystery Marketing   

Should our marketing messages always be clearly defined, easily understood by our target audience?While most stories need to be clear and transparent to be understood, sometimes breaking the mold can encourage even more buzz around your brand and campaign.

The vagueness surrounding all of this creates organic conversations between people and keeps the brands alive in the minds of the customers. To unveil the mystery click here: https://scoopempire.com/1-la-vistas-1612-billboards-are-no-longer-a-mystery/

5. Niche Marketing

Niche marketing is an advertising strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group—a niche market—or demographic of potential customers who would most benefit from the offerings.

The commercial clothing industry is a vertical that can feel like everything has been done. But UNTUCKit proves there are still creative ways. UNTUCKit probably wasn’t looking to create a new type of shirt. They were more likely focused on serving a specific community of people: those who didn’t like to tuck in their shirts.

Lefty’s: The Left Hand Store found a widely underserved community of people – those who favor their left hand instead of their right hand.

Because 90% of the population uses its right hand, left-handers have widely had to adjust to using products designed for “righties.” Lefty’s saw this as an opportunity. They created a store that sells products designed exclusively for the other 10% and found success reaching this smaller, often ignored audience.

So now.... Amused? 

Who knew that the everyday advertisements that we get bored to see, has some types and that too few brands try to tease others?? 

Try recalling the ignored ads u go through everyday.....

Leave in the comment box which ad got you amused and we will tell you under which type that falls in..

And you know the drill....😁

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